How we have developed our strategy
We have developed our strategy through conversations with our staff, our service users and our partners, focussed on considering the following questions:
- What does our population need from us now, and in the future?
- How can we, as a specialist community services provider, meet the needs of our patients?
- What do our partners need from us, and how can we support the broader health and care system so that together we can provide sustainable, high quality care?
- How can we make sure that HCT is a great place to work, and that our staff are happy, well trained and supported, to deliver outstanding care for the people we serve?
We have followed a structured strategy development process, to ensure our plans for the future are grounded in evidence, directly respond to the challenges we face, national and local priorities, and the opportunities that we can realise.
Insert development process
Understanding our stakeholders: how we codesigned our strategy
Our approach to developing this strategy was built on a fundamental belief: the best strategies emerge from genuine engagement and co-creation with the people who matter most – service users, our staff and partners. Their insights, lived experiences, and ideas have shaped every element of this strategy.
Staff engagement
- Two dedicated staff strategy development groups met regularly throughout the process – one for representatives from our staff networks and Shadow Board, and another open to all HCT staff members. These groups provided crucial space for in-depth discussion and helped us test and refine our values and strategic aims.
- 64 teams participated in our ‘meeting in a box’ initiative, representing adult, children’s and corporate services. Team leads facilitated discussions using ready-to-go packs, exploring how we could improve patient care and the working lives of for our staff. This generated over 300 responses, with some teams providing collective input.
- Staff forums provided the context for strategy conversations, with discussions embedded into All Staff Conversations, Leaders Forum and our Essential Leadership Day.
Service user engagement
- Patient representative groups helped us understand diverse needs. We attended forums and surveyed organisations including Healthwatch, Citizens Advice East Herts, the ADD-Vantage ADHD support service, Carers in Hertfordshire, Herts Vision Loss and One Vision to learn how we can better support the communities they represent.
- Direct conversations with service users and carers took place including the Young Carers Forum, where we heard firsthand from people whose lives are touched by our services
- We made it easy to share views using social media and QR code posters at our sites to invite individual service users to tell us what matters to them and how we can improve.
Partner engagement
- Every key partner was invited to shape our direction. We mapped our partnership landscape and sought views from all partners across healthcare, social care and education, about our priorities and opportunities to collaborate more effectively.
- Engagement was tailored to build meaningful dialogue, combining surveys with one-to-one conversations. Our Chair held dedicated meetings with primary care clinical directors to ensure local clinical leadership voices were heard.
The themes, priorities, and initiatives in this strategy and our new organisational values, are rooted in hundreds of conversations and reflect what our stakeholders told us matter most. Their voices have shaped what we will do, and how we do it over the coming years.
Building on our 2020-2025 strategy
The past five years have tested us in ways we could never have anticipated. The COVID-19 pandemic transformed how we worked, who needed our care, and what communities expected from us. Our staff rose to every challenge – adapting services overnight, supporting frightened families, and keeping our most vulnerable residents safe.
In our 2020-2025 strategy, we set ourselves eleven ambitious outcomes. We are proud to have made significant progress against every one – and in many areas exceeding what we thought possible. Our progress falls into three areas that will shape our future direction:
1. Delivering excellent care
We maintained focus on quality even during the most challenging times. Over 95% of patients rated their experience of our services as good or very good, and we consistently exceeded national targets for urgent community response services. We established rigorous outcome measurement across our services – over 90% now have both clinical and patient-reported outcome measures, providing clear evidence of the difference we make.
Moving forwards, we know we can do better. Too few people respond to our feedback requests, which means we are not hearing from everyone about their experiences. Our new strategy prioritises reaching those voices we are missing.
2. Innovating to meet changing needs
When the pandemic hit, we proved our ability to move quickly and think differently. We pioneered new pathways to deliver acute-level care at home – treating conditions like pneumonia in people's own homes when they would previously have spent days in hospital. We designed and launched the East and North Hertfordshire Hospital at Home service and established our Urgent Care Coordination Hub for Hertfordshire and West Essex with the East of England Ambulance Service.
We embraced digital technology – from robotic process automation for referrals to new dental scanner technology for people who cannot travel to clinics. These innovations not only made us more efficient, they also improved access for people who had previously struggled to get the care they needed.
We invested in protecting our climate and the health of future generations. We installed LED lighting and solar panels across our sites, trialled heat pumps, and reduced our carbon emissions by 19% during this strategy period. This commitment was not an add-on – it was backed by dedicated executive leadership and ring-fenced capital funding, demonstrating that sustainability is integral to how we deliver care.
3. Creating a workplace where people thrive
Our most recent staff survey placed us second out of 263 NHS organisations for staff who rarely think about leaving, and in the top 2% for access to learning and development. 75% of our staff would recommend HCT as a place to work – well above the 60% national average.
These results reflect deliberate choices. We became the first NHS Trust to establish a Shadow Board, ensuring diverse voices could scrutinise our decisions at the highest level. We invested heavily in speaking-up culture and staff development. We focused on reducing inequalities in how different groups experience working at HCT.
But good is not good enough. Some colleagues still face barriers and challenges. Some groups report poorer experiences than others. Our new strategy commits us to addressing these gaps.

Allied health professionals at the Queen Victoria Memorial Hospital
The foundation for our future
These achievements demonstrate what we can accomplish when we stay true to our values, listen to our communities, and empower our staff to innovate. They also reveal where we need to focus next: improving access, hearing from more service users, reducing waiting times, and ensuring every member of staff has an excellent experience at HCT.
Our 2025-2030 strategy builds directly on these lessons. It maintains what works, addresses what needs to improve, and positions us to meet the challenges ahead.
Why are we developing a new strategy now?
Whilst our last strategy had run its course, we could have chosen just to extend it. However, our Trust Board decided it was the right time to develop a new strategy as the context in which we operate and the opportunities we have in front of us have materially changed over the last few years.
The NHS 10-year plan does not just mention community care; it is largely built on it. The three ‘big shifts’, hospital to community, sickness to prevention, and analogue to digital, position community services as the solution to some of the system’s greatest challenges.
Through the lifespan of our last strategy, we have proved that we can deliver care that in previous years was only ever possible within a hospital. We can deliver this care efficiently and with excellent outcomes and experiences for patients.
In addition, technology has now enabled what was previously impossible. AI, predictive analysis and remote monitoring mean we can identify people at risk before they deteriorate, deliver sophisticated care at home, and manage complexity in community settings. We can deliver the proactive, preventative care model that communities need, and this strategy sets out how we can do it.

Strategic challenges and opportunities
We have examined our population's changing needs, the evolving health and care system, what our stakeholders tell us, and the financial realities we face. This honest assessment reveals significant challenges – but also exciting opportunities to transform care for our communities.
The challenges ahead
Growing demand and changing demographics and needs
Hertfordshire's population is growing rapidly – reaching by 2025 the growth we had anticipated for 2040. The nature of that population is changing too. By 2040, we will have 50% more people aged 65+ and 80% more people aged 85+. More people are living with long-term conditions, often multiple conditions at once. Currently, 62% of people living with frailty also manage at least two long-term conditions. This multi-morbidity means people often navigate multiple services and appointments – a fragmented experience when they need coordinated, holistic care.
For children and families, the picture is equally stark. The number of children with Special Educational Needs has risen sharply – from 28,000 in 2015 to 38,000 in 2023, with 46,000 expected by 2030. That is one in five school-aged children. Childhood obesity remains a persistent challenge, affecting 8.5% of 2-year-olds in Hertfordshire, rising to 18% in Reception and 31% by Year 6. These rates are consistently higher in areas of greater deprivation. Our teams, especially Public Health Nursing, have an essential role in supporting children and families to have a healthy weight, and live happy and healthy lives.
The simple truth is that demand for our services is high and rising. We can only maintain the quality of care our communities deserve if we work differently.

Health inequalities remain unacceptably wide
In Hertfordshire, there is a 13-year gap in life expectancy between different areas, with those in more deprived areas experiencing poorer health outcomes. The difference in healthy life expectancy is even starker: some areas average 8 years of self-identified poor health, while others endure 19 years.
Deprivation drives much of this inequality, but not all of it. Gypsy, Roma and Traveller communities, looked-after children, people with severe mental illness, and people from LGBTQ+ communities all experience poorer access and outcomes. We can narrow these gaps through working with local partner and community groups – but only if we truly understand what drives them. That means engaging directly with communities, listening to community leaders, and designing services around what people tell us they need, not what we assume they need.
The NHS Core20PLUS5 framework, which identifies priority areas for action on inequalities, was published in 2021 and many areas of inequality have widened further since then. Our strategy seeks to embed reducing inequalities across all our services and focusses specific high-impact initiatives for example, on oral health checks and children with asthma.
Workforce challenges threaten our ability to deliver
We are proud to be a great place to work, but national recruitment shortages affect key professions including children's therapists and audiologists. Our location on the edge of London creates additional pressures – professionals are often drawn to the capital's higher pay supplements, and we face challenges retaining staff once they are qualified and experienced.
We also do not yet fully reflect the diversity of the communities we serve. People from some ethnic minority backgrounds remain under-represented, particularly at senior levels. If we want to truly understand and meet our population's needs, our workforce must represent that population.
As we care for more complex patients within the community, we have the challenge of extending the skills of our staff and asking many of them to work in a different way to how they have worked in the past.
Financial pressures demand greater efficency
Like every NHS and public sector organisation, we operate in an extremely challenging financial context. We must increase productivity and healthcare utilisation year-on-year while maintaining quality and meeting growing demand. This is not optional – it is essential for our sustainability and our responsibility to deliver value for the public purse.
Evidence shows NHS productivity has decreased in recent years. Our data shows variation across services – some are highly efficient, whilst others have room to improve. Where we do have a real strength is in our extensive data that can show us exactly where we can improve. Through our business information systems, we can compare current and past performance across services and benchmark ourselves against similar providers.
This data-driven insight is our advantage. We know where the opportunities lie. Through continuous improvement, better use of digital technology, and smarter processes, we can increase productivity and deliver better value for money while simultaneously making things better and easier for staff and service users. Efficiency, quality and expanded community capacity are not competing goals; they are interdependent and essential to our future.
The NHS is committed to moving care closer to home – the ‘left shift’ from hospitals to community settings. However, currently there is no significant additional investment to fund this transformation. We must work with partners in our health and care partnerships to find ways to release funded capacity from hospitals to reinvest in providing more care closer to home. This means demonstrating that community-based care delivers excellent outcomes and value for money, making the case for reinvestment compelling and evidence-based.
Our opportunities
These challenges are real, but do not define us. Within each challenge lies an opportunity to do things differently – and better.
Leading the shift to community-based care
The NHS 10-year plan emphasises moving care out of hospitals and into communities. This is where we excel. We have the expertise, the relationships, and the reach to work with partners to lead this transformation in the areas we serve. Care delivered in people's homes and neighbourhoods is not only better for patients and families, it is more cost effective and better use of public funds. The plan also emphasises neighbourhood-level services, tailored to local needs. This is our opportunity to work with partners to design and deliver truly local care.
Delivering high quality patient care through effective partnerships
As core members of our health and care partnerships, we can break down the barriers that frustrate patients and families. Too often, people experience care that is organised around organisational boundaries rather than their needs. We can work together to design pathways that are easier to navigate, joining up services so that people experience care as a coherent whole rather than disconnected episodes.
Harnessing technology and data
Technology is advancing faster than ever, and we have already shown we can use it effectively – from robotic process automation to AI-driven solutions. We can do more, and faster, to harness technology for better patient outcomes, enhanced staff experience, and increased efficiency.
The NHS 10-year plan envisages an exponential increase in the use of wearables, remote monitoring and other technologies to expand healthcare into people’s homes. We see significant opportunity here, particularly in preventative care where we can use predictive data analysis and remote care capabilities to identify patients at risk of deteriorating and intervene early to prevent an urgent, emergency or crisis situation.
We also have a wealth of untapped data. Within HCT, we hold extensive information about our services, activity, demographics, inequalities, and workforce. Used well, this data can show us exactly where improvements are needed. Beyond our own data, we can work with partners and commissioners to use population health data more strategically – differentiating our service design to match the specific needs of each community we serve. This can be done at a very local level, with data now available for us to work with partners to understand, at a neighbourhood level, what communities need from us, who is using our services and how we can improve integration, outcomes, experiences and healthcare utilisation.
Prioritising prevention at every stage
Prevention must be at the heart of everything we do. It is the only sustainable way to meet rising demand while improving health outcomes.
We already deliver prevention across the life course – health visiting, school nursing, immunisations, frailty care, physiotherapy, rehabilitation. But we can do more. We can empower residents to care for themselves and their families through better advice, support, and public health messaging. We have a fundamental role across all three types of prevention:
1. Primary prevention – stopping problems before they start. As the provider of immunisation and child health services across the East of England, we support the health and life chances of millions by delivering vaccinations effectively and creatively, reaching every child regardless of background or circumstance, and overcoming damaging and increasing vaccine hesitancy.
2. Secondary prevention – catching issues early. We can do more to support people with long-term conditions who are beginning to deteriorate. Several of our services, such as our Hospital at Home service, Integrated Community Teams and Diabetes Service, already do this well; preventing avoidable hospital admissions and getting people the care they need before they reach crisis point. Expanding this work will keep more people safely in their own homes.
3. Tertiary prevention – managing conditions to prevent deterioration. Our rehabilitation services, including community inpatient units, enable earlier discharge from hospital and intensive rehabilitation programmes. This reduces the time frail and elderly people spend in hospital beds, where deconditioning often leads to permanent loss of independence.
Engaging communities as partners
Many of our services, such as our Children’s Asthma and Wheeze service working with the Traveller community to improve access to healthcare, have shown us what's possible when we work directly with communities. When we listen, adapt, and involve people in shaping services, we achieve better uptake, better outcomes, and better experiences. We want to embed this approach across all our services – actively seeking out seldom-heard groups, understanding their needs, and co-designing solutions. This will make our services more equitable, more effective, and more personal.
Leverging academic partnerships for innovation and improvement
Our strong relationships with the University of Hertfordshire, the University of East Anglia, and other academic institutions open doors to research opportunities, student placements, curriculum planning, and a steady pipeline of future staff. These partnerships can drive innovation and ensure we remain at the forefront of evidence-based practice.
Strengthening our role as an anchor institution
We are a major employer in Hertfordshire and a significant part of the local economy. As an anchor institution, we have both an opportunity and a responsibility to support our local community – through employment, procurement, environmental action, and social impact. We can do more to fulfill this role.
Embedding our quality management system to drive improvement of service quality and operational efficency
As we embed our Quality Management System across HCT, we have a powerful tool for driving improvement. By using structured improvement methodology, we can enhance service quality, increase operational efficiency, and create more sustainable ways of working – all while delivering better care for our population.