HCT physio featured in “We Are The NHS” national advertising campaign

Posted: November 13 2020

HCT physio featured in “We Are The NHS” national advertising campaign

Justine Musiime, Senior Physiotherapist and Vice-chair of HCT’s BAME Network was recently invited to be filmed as one of many NHS colleagues, taking part in the advertising campaign We Are The NHS, celebrating the NHS workforce. Justine said: “I feel very privileged, very proud, and very humbled to represent ICT, HCT, the NHS, Physios, and the AHPs in this campaign, to help different people see themselves reflected in this short film/advert. I hope it attracts new recruits to come and work with us in our amazing NHS."

Between 11-25 November you will spot Justine across the ITV network featured in advertising breaks in top-rated dramas, game shows and factual entertainments such as Emmerdale, Coronation Street, This Morning, Family Fortunes Celebrity Special and Millennium Dome Heist. Also on Channel 4, the recruitment campaign will be featured in slots during 24 Hours in A&E, The Martian, Kung Fu Panda 2 and The Last Leg. Watch out for Justine, and well done for being such a willing participant representing the Trust.

You can view the adverts here:




If you are a journalist or media representative requiring further information contact our communications team on (01707) 388148 or via communications@hct.nhs.uk