Healthy Start Food and Vitamins


If you are at least 10 weeks pregnant or have a child under four years old you could be entitled to Healthy Start Vouchers worth £4.25 per child per week (£8.50 if under 1). You can spend this on milk, plain fresh or frozen fruit and vegetables, and instant formula milk. You can also use them to buy pulses and canned fruit and vegetables as long as they have no fat, salt, sugar or other flavouring added. The vouchers can be redeemed at local retailers.

The vouchers were increased from £3.10 per child to £4.25 from April following lobbying from England footballer Marcus Rashford, who has now teamed up with TV chef Tom Kerridge to help provide families with recipes to make the most of the vouchers.   To access 52 great recipes, based on the voucher scheme, visit Full Time: Get cooking with Marcus & Tom by visiting FULL TIME MEALS - TOM KERRIDGE

From the 1st October 2018 Healthy start vitamins will be provided free for use to:

  • All pregnant women and breastfeeding mothers (10 micrograms of vitamin D a day)
  • All babies receiving less than 500 mls of formula in 24 hours (8.5 to 10 micrograms of vitamin D a day)
  • All children from one to four years (10 micrograms of vitamin D a day

Who reside in Hertfordshire.

Check your eligibility on Pregnant under 18 years olds qualify whether or not they are entitled to a qualifying benefit.

There are over 5,000 pregnant women and young children missing out on £221-£442 per child per year to spend on healthy food, so it’s important to be aware of this useful source of support.

Take-up of the vouchers is very low, around 45 percent of those eligible, so it is important to check your eligibility as soon as possible to prevent missing out. An application form can be obtained by ringing 0345 607 6823 or by downloading and printing one from

To access free information about benefits and check your eligibility, visit the benefit-checker on Hertfordshire County Council’s website: